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Personal care brand Yves Rocher looks into everything from face cream to nail polish.
December 6, 2021
By: Melissa Meisel
The beauty experts at Yves Rocher published a study to uncover which beauty gifts are most popular in each state. Utah and Oregon showed up as searching the most for “beauty gifts” during that chaotic rush between Black Friday and Christmas Eve — two places we typically think of as outdoor paradises: arching red deserts spaces (Utah) and rich with mountains and forests (Oregon). But we invite you to check out Utah's Gabe Adams-Wheatley a TikTok famous makeup artist and consider the wellness rituals and all that beard hair popular in Oregon. Perfume gift sets and face cream — both products tied for #1 most popular. 22 of the 50 states choose one or the other of these two products, according to the beauty brand. Perfume gift sets are super popular for those looking to try something new, such as those in one of the following 11 states: Florida, Georgia, Illinois, Mississippi, Missouri, Nebraska, Ohio, Tennessee, Texas, Virginia, and Wisconsin. Face cream is more tried and true, something practical. These 11 states love it: Colorado, Nevada, New Mexico, Alabama, Iowa, Massachusetts, Oregon, Washington, Connecticut, New York, and Pennsylvania. (No surprise to see dry states like CO, NM, and NV on this list!) And, 10 states searched for nail polish more than the others: Montana, North Dakota, Vermont, Wyoming, New Hampshire, West Virginia, Indiana, Alaska, North Carolina, and Hawaii.
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